eCommerce in 2025: The Contact Center Strategy Top Brands Don’t Think About

InsightsMay 23, 2025

Your Ads Are Working. Your Product Is Solid. But CX Might Be Costing You

If you run an eCommerce brand, here’s the hard truth: your ads are working, and your product is solid. But your customer experience strategy might be costing you money. And no—hiring more reps isn’t the answer.

At Leading Edge Connections, we’ve helped some of the fastest-growing DTC and eCommerce brands increase conversions, boost customer lifetime value, and reduce returns—by outsourcing the right parts of their customer journey to a smarter, more modern contact center model.

In 2025, outsourcing isn’t just about cutting costs. It’s about building a growth engine.

We Don’t Just Support Your Customers—We Retain, Win Back, and Sell to Them

Most support teams react. We resolve.

At LEC, we build custom frontline teams that:

  • Speak your brand voice
  • Know your product inside and out
  • Guide buyers, resolve objections, and increase AOV

One client added $17 to their average order value just by letting our agents upsell during live chat and SMS support.

Support Teams Hear Everything. We Use It to Grow Your Business

Your reps hear it all—frustrations, confusion, objections. But that feedback rarely makes it back to the teams that can fix it.

At LEC, we run daily Voice of Customer (VOC) loops. We turn support conversations into insights for your content, ad, and product teams—so you can plug funnel leaks fast.

One brand reduced return rates by 19% after we updated a few FAQs and images based on live support feedback.

Real-Time Cart Recovery That Actually Works

Everyone sends abandoned cart emails. We go further.

We use live agents—via SMS, chat, or voice—within 3–5 minutes of cart abandonment. It’s real, helpful follow-up. Not spam. Not bots.

One beauty brand recovered 29% of abandoned carts in 30 days using our agent-assisted approach—with no discounts.

Growth Without Breaking Your Brand Voice

As brands scale, CX usually takes a hit. We solve that with blended teams: native English agents and bilingual reps, all trained in your voice, tone, and standards.

We start with an Ideal Agent Persona (IAP)—a team member who gets your brand and cares about your customers.

A client expanded to 9 countries with LEC and improved their NPS while doing it. No bots. No scripts. Just consistent brand delivery.

We Plug Into Your Tech Stack—Fast

We integrate directly with:

  • Shopify
  • Gorgias
  • Klaviyo
  • Re:Amaze
  • Postscript
  • Zendesk

No need to rebuild. We make your tools work better. And we launch in days—not months.

One DTC brand was live with a fully trained team in 8 days. No downtime. Just results.

Why Outsource Your eCommerce Contact Center to LEC?

Most brands wait too long. They outsource only after support becomes a mess. We take a different approach—one that’s proactive, performance-driven, and built to scale.

We don’t do cookie-cutter support. We build custom contact center solutions designed to:

  • Increase customer satisfaction (CSAT & NPS)
  • Drive conversions and upsells
  • Reduce returns and churn
  • Deliver a seamless, scalable support experience

Let’s Talk Growth

You’re already spending thousands on traffic. If your contact center isn’t converting more of it, boosting lifetime value, or improving retention—you’re losing money.

At LEC, we build contact center systems that pay for themselves. Fast. Clean. Strategic.

Let’s talk about what this could look like for your brand.

—Jon Juliano
CEO, Leading Edge Connections

Elevate Your Business with LEC

Your customers deserve the best. Partner with LEC and elevate your customer experience with world-class solutions tailored for success.

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